SurgeGraph, a Malaysian software company, announced its new product launch – Longform AI. This product is designed to help content creators create original long-form content faster and easier while also helping them rank higher in search engines.

Longform AI is a long-form content generator based on Google’s search algorithm. It provides users with the necessary tools to create longer and more in-depth content quickly and easily. For starters, the writing assistant helps to reduce the time spent searching for relevant information by suggesting topics related to the user’s query. This can significantly speed up content creation by providing users with a wealth of ideas and resources in one place.

The Longform AI Writing Assistant also considers the importance of context when creating long-form content. It searches and analyses the information from the top pages, which is used as the basis for content generation. It also has an integrated plagiarism checker that helps ensure that any referenced material is unique and correctly attributed to its source.

Furthermore, SurgeGraph’s Longform AI includes a popular questions explorer, which helps users develop compelling content to answer readers’ burning questions. It also gives users an insight into what type of content their target audience may be interested in reading.

Finally, SurgeGraph’s Longform AI Writing Assistant has been designed to help improve on-page optimization efforts by suggesting keywords relevant to the topic but not commonly used in other online articles or blogs. This ensures the content stands out and ranks higher in search engine results pages (SERPs).

“We are thrilled to launch our new Longform AI this coming March,” said a spokesperson of SurgeGraph. “This product update was created with our customer’s needs in mind so they can save time while creating in-depth long-form content that ranks higher on SERPs.”

About SurgeGraph
Founded in 2015, SurgeGraph quickly became the go-to keyword research tool for SEO professionals looking to improve their search rankings and gain more traffic. Today, SurgeGraph is a comprehensive SEO tool that goes beyond LSI keywords, emphasizing improving on-page SEO through keyword research, content creation and optimization, and internal link planning.

Contact Info:
Name: Sara Salim
Email: sara@surgegraph.io
Organization: SurgeGraph
Website: https://surgegraph.io

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In a corporate and technological division restructuring, Oyo, which is a SoftBank-backed India-based hotel chain, is looking to lay off 600 staff members. 

In a statement, the company said, “OYO will downsize 10 percent of its 3,700-employee base, which includes fresh hiring of 250 members and letting go of 600 employees.” The company also added that the product and engineering teams merge for smoother functioning. 

Regarding the 250 new hirings, the company will primarily be adding to its relationship management teams to ensure better consumer and partner satisfaction and in business development teams to help scale up the number of hotels and homes on its platform. 

“We will be doing all that we can to ensure that most of the people we are having to let go are gainfully employed,” said Chief Executive Officer Ritesh Agarwal. He added, “it is unfortunate that we are having to part ways with many of these talented individuals who have made valuable contributions to the company.” 

In confirming the layoffs, the company said, “The downsizing in tech is also happening in teams which were developing pilots and proof of concepts such as in-app gaming, social content curation, and patron-facilitated content. Additionally, members of projects that have been successfully developed and deployed, such as ‘Partner SaaS,’ are being either let go or redeployed in core product & tech areas such as AI-driven pricing, ordering, and payments.”

As the integration of various functions of its European vacation homes business progresses, it is downsizing some parts of the business to increase efficiency and harness synergies. The company has reassessed its corporate headquarters base, merging congruent roles and flattening team structures where needed. 

The company’s layoff did not come as a surprise as the company reported a net loss of $40.90 million in the second quarter of the financial year compared with a loss of $50.85 million in the first quarter. The company’s financial year runs from April 1 to March 31. 

Additionally, the company has cut down operations in China and the US and is now focusing on India, Southeast Asia, and Europe. 

Touch ‘n Go continues to see improvements and further expansion of its operations. The eWallet company has incorporated new security measures which were imposed on banks by Bank Negara Malaysia to combat malicious financial scams; this is due to the recent rise of security breaches among eWallets and bank transactions.

The company’s Chief Executive Officer said, “Touch ‘n Go eWallet places great emphasis on privacy and security features to safeguard our users’ interests. We believe that the measures we have put in place will give our users peace of mind that the money in their eWallet is protected and every transaction they make is safe and secure.” 

Touch ‘n Go being a part of the National Scam Response Centre, will implement five strategies by the first quarter of 2023: 

• Enhance security by adding more authentication methods to complement the current methods. 
• Tighten fraud rules and block suspicious transactions.
• Verification and cooling-off period for first-time enrolment of services, secure device, or profile document.
• Restrict authentication of e-transactions to one mobile device or secure device per account holder.
• Have a dedicated customer service channel/hotline for incident reports and suspicions of scams and fraud. 

Besides tightening its security, the company is also looking to expand its digital payments to Mainland China, which allows for a seamless cashless experience when traveling abroad through its collaboration with Alipay+, which is a global cross-border digital payment and market solution operated by Ant Group. 

Alan Ni, the company’s CEO, said, “we are pleased to continue our partnership with Alipay+ on cross-border payment solutions and expand our services territory beyond Singapore, Japan South Korea. Touch ‘n Go eWallet is the first Malaysian eWallet which can be used for payments in Mainland China. This augurs well for all our users traveling there as they will enjoy the ease of making cashless payments, and in Ringgit Malaysia as well.” 

He added, “We expect our users to experience the same seamless convenience of using Touch ‘n Go eWallet in Mainland China as how they would in Malaysia, and with the assurance that their transactions are safe and secure. We will continue to grow our acceptance to more markets in time to come.” 

Alipay+ has been gaining ground in markets including Southeast Asia, South Korea, and Japan and has connected local and regional merchants through various digital payment methods. Globally, Alipay+ covers over 1,000 online platforms, more than 10 major airports, over 90,000 convenience stores, over 360,000 restaurants, nearly 200,000 taxis, as well as major hotel brands, department stores, duty-free shops, and tourist facilities in Asia and Europe. In total, there are over 2.5 million merchants that support Alipay+.