Chinese investment firm China Media Capital (CMC) has invested an undisclosed amount in @Comm Corporation, a Shanghai-based company which provides analysis and reporting solutions.

“The investment in @Comm is designed to help consolidate marketing and monetisation efforts for nearly 50 CMC portfolio companies spread across the film, television, sports, entertainment and Internet content sectors,” said Li Ruigang, the chairman of CMC Capital in a press conference held in Beijing.

Focused on the media and culture sector, the investment firm has prior to this led an angel round in China’s Haiqiu Technology, a sports content startup founded by Chinese football celebrity Sun Jihai.

Its other investments portfolios also include online content producer Yitiao, Hollywood production firm Imagine Entertainment, Chinese financial news website and mobile app WallStreetCn.com, entertainment company Yuehua Entertainment, mobile data service Juhe.cn, and internet company Cubee Technology.

Founded in 1999, @Comm provides comprehensive call accounting and reporting capability to small, mid-sized as well as large enterprises, including Avaya, Cisco, Mitel, NEC, ShoreTel and other telephone systems that enable business and IT managers to improve productivity, increase security and control costs related to their IP and voice infrastructure.

Besides, the company also provides marketing communication strategic counsel and content integration services for companies such as HSBC, Wyeth, and Gillette. Its services includes content integrated marketing, digital marketing, social media marketing, e-commerce, and tradition public relations.

The products provided by @Comm also helps IT specialists, business managers, and corporate executives through providing in-depth insights into how their PBX networks are actually used. These products also help managers detect fraud and telephone abuse while creating audit trails for telephone-related security threats.

“We are a long-term investor and operator hoping to bring positive changes to the industry,” said Mr. Li, who formerly served 10 years as president of the Shanghai Media Group. “We will focus on creating more top quality content and influencers, consolidate our existing assets to realize long-term growth.”

By Vivian Foo, Unicorn Media