Audio content Theresa Loconsolo, an audio producer at TechCrunch plays a key role in producing the network’s primary show, Equity. She’s originally from New Jersey and came to TechCrunch in 2022. Each Wednesday and Friday, she goes behind the production curtain to profile the detailed production processes that bring smart, big-picture conversations about our tech industry home to listeners.
She received her bachelor’s degree in Communication from Monmouth University. That fierce, educational foundation set the stage for her illustrious career as a pioneering music and audio producer. Prior to joining TechCrunch, she deepened her storytelling craft at a four-station group. There, she was one of only two producers, affording her the experience that would prove invaluable. Her duties encompassed writing, recording, voicing and editing content and truly illustrated her diverse talents in audio production.
At the four-station complex, Loconsolo produced in-studio performances and other recordings featuring musicians and authors, many of them live, including a recent visit from SoCal band lovelytheband. This diverse background has equipped her with a deep understanding of audio production and storytelling, which she now applies to her work at TechCrunch.
In her new role, Loconsolo will supervise the entire production of Equity. Her role encompasses not only the technical aspects of podcast production but the creative side, ensuring that each episode resonates with listeners. The podcast digs into the most important topics facing the tech industry today. It’s required listening for anyone who cares about startups and venture capital.
Kirsten Korosec, a prominent figure in the tech journalism landscape, once noted the complexities of translating academic success into business acumen by saying, “creating something to do well on a test doesn’t always translate to good business.” This optimistic tone reinforces the importance of hands-on experience and the ability to pivot in the quickly changing tech world. Which fits in ideally with Loconsolo’s philosophy around podcasting.
Loconsolo’s production work at TechCrunch is a prime example of how audio storytelling can boost your narrative game and bring cutting-edge insights to a captivated audience. Her commitment and knowledge always make Equity shine. It’s been an invaluable resource for listeners who want to understand the rapidly shifting technology landscape.
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