Category: Startup

New Pool Of Parenting Services Startup In India

Eyeing the huge unexplored niche and opportunity in child development space, many entrepreneurs in India have developed different kind of apps to cater the needs of new parents. Here are some of the most innovative startup which allow parents to learn about their child’s development, that is addressing this market are BabyBerry, Tinystep, mycity4kids and Parentlane.

BabyBerry: BabyBerry is a pregnancy and parenting app, all rolled in one. It helps parents to keep track of their baby’s overall growth and development by providing a 360 degree experience, covering things such as vaccination charts, growth milestones, and also convenient features such as the ability to buy evaluated and recommended products and services.

Tinystep: Founded in September 2015 by IIT-Kanpu alumnus Suhail Abidi, Tinystep is a platform that connects parents with a community of parents as well as child services providers. In a recent news this Spetember, Tinystep has raised approximately US$501k from Flipkart.

mycity4kids: Vishal Gupta founded mycity4kids in 2010, an online marketplace where parents can search for information related to kids services, from services for throwing kids parties to venues for family entertainment. This startup has raised US$3 million funds in its Series A round held earlier this year.

ParentLane : Parentlane is an app that leverages data science and machine learning to map child development and deliver personalized recommendation to the parent community engaging on the platform. This app mainly focuses on child development up till the age of 8 years old.

Hence, it is undeniable that social media covers almost every aspect of one’s daily life, that is including the connections and the sharing of experiences of being a parent.

With children product and services market in India exceeding US$20 billion, growing at a CAGR of at least 20 percent and parents using such services to obtain parenting tips, the growth of startups in this domain are very optimistic.

Contact Info
Name: Vivian
Organization: Unicorn Media

Singaporean Startup Create Application To Get People Involve In Social Volunteering

Various startups are setting out to solve real world problems, some are creating new solutions while others are revamping an industry.

One startup, is on a mission to do good to the world through social volunteering and this startup is known as Involver.

With the cause to help make a difference in various communities, Involver is founded by Kevin Chua and Chad Smalley back in October, 2015. The startup is working on an app that will connect eager volunteers to various organizations and their available projects. To date, Involver is partnered with more than 30 partners of NGOs, NPOs, charities and more.

Currently, Involver users who are looking for volunteer work can be situated either in Singapore, South Asia or Middle East with organizations such as HCA Hospice, Cerebral Palsy Alliance Singapore, Step Up Dubai, Inara, SMU BP Mentoring, MCYC Community Services Society, Habitat for Humanity and YMCA Singapore.

The main idea behind the startup is based on the idea that there is a barrier for those looking to do volunteer work who does not know how and where to start. In other words, social philanthropy lacks a platform. The same goes for even a corporations which may find it an uphill task to bring together a distributed workforce for contributions in terms of their corporate social responsibility (CSR).

But there is more to this than merely functioning as a platform for social volunteers and that is Involver adopts a gamified app interface using bright colors and beautiful graphics. Furthermore, users who go for volunteer causes can also achieve goals in this app which will unlock levels and badges.

Additionally, users can choose a cause they prefer, with categories available including Youth, Education, Environment, Poverty and Hunger, etc. Moreover, there is a feature where users can describe their attributions and specialties in order to get a more suitable position in the organization.

Ultimately, due to the mobile nature of their services, volunteering is made into a simple process by groups or individuals done simply through an app. Organisations using the app to recruit volunteers are only charged a nominal fee for helping with volunteer management. Involver estimate that through their service, they could potentially save charities and non-profits up to 5% of their annual sponsored funds.

About Involver
Involver is a gamified application that allows public and corporate volunteers to discover social causes and in turn contribute to create great social impacts. Involver serves as a platform for those who are looking to give back to the community. The application has also appeared as one of the top 5 finalist in The Venture, a global competition launched by Chivas that supports social entrepreuneurs.

For more information, please visit

Contact Info
Name: Vivian
Organization: Unicorn Media

The Apothecary, A Malaysian Company Offering A Solid Scent For The Modern Man

From working in the e-commerce site, Groupon to being a business manager for Kakiseni where he made his own cheese from scratch. Adrian Cheong is now making his own scent, crafting a solid cologne for the modern man known as the Apothecary.

With the launch of the Apothecary last November. Adrian Cheong aims to fill the gap in the market for locally-made men’s solid cologne for those that appreciate artisan goods and personal grooming. Moreover, the ingredients used in the making were all natural and from local sources.

Having the experience of spilling a full bottle of cologne in his bag, Adrian decided to reinvent a cologne that was portable and can become a natural alternative to the traditional spray cologne, In the end, he came up with a solid cologne is conveniently designed to be small enough to fit in pockets without being an excessive weigh.

There is a wide range of products from Apothecary where each scent has its own story and project different personalities. With the most notable ones being Cornerstone, a scent meant for a leader; Hotshot, a fresh cooling scent which displays confidence; as well as Maverick, the signature rebel scent that a badass would wear.

The Apothecary’s solid colognes are currently available at The Yard Backdoor Dry Goods Supply, Amplitude Barbershop, The Offday, Pestle and Mortar Clothing, and Major Drop at the retail price of RM59.90. The solid colognes are also available online.

But ultimately, Adrian’s goal is not just to be in Malaysia but to be a global brand “E-commerce is the way to go, and I plan to sell in them Taiwan and Singapore too,” said Cheong.

About Apothecary
Apothecary is a cologne crafted to create a new lifestyle specifically for the modern men. Each cologne is made with different mixture of assorted blends of premium and natural ingredients including herbs, spices, beans and plant extracts where each scent represents a distinct personality.

For more information, please visit

Contact Info
Name: Vivian
Organization: Unicorn Media

Finding Success In The Most Unlikeliest Place – Talking Toes

Spreading positivity with socks, Talking Toes found success in the most unlikeliest of place – yes, a pair of socks. Founded in April 2015, this company was started up by Singaporeans Nison Chan and Lucas Saw as the pair quit their jobs to pursue this startup dream.

The two has now found success with their socks being stocked in 17 stores both locally and worldwide, among which 14 are in Singapore and one international stockist each in South Korea, Myanmar, and San Francisco.

Looking back, founder Nison Chan says that he always had an affinity with socks since he was a teenager, his favorite being an international socks brand called Happy Socks. Since his first pair, his fancy socks collection has grown to now filled up three bags.

Placing what they love to work, the founders said that “Talking Toes aren’t simply socks, they sell inspiration.”

True to that, the pair of socks with vibrant colors and snippets of inspiration printed onto them can lift anyone’s spirit when they put it on and start their day.  Most of the quotes are short, sweet and concise such as “Celebrate Life”, “Be Yourself” and “Dream Big”.

It’s not just that, the socks are also of premium quality, woven from combed cotton, which is different from regular cotton, being finer, stronger and more compact. This material allows the socks to have a gentler and softer feel on the feet while maintaining durability and design quality.

Besides that, seeking to expand their business to more international audiences, Talking Toes has also placed a project on popular crowdfunding site Kickstarter last month. Promoting itself as the world’s first inspirational label, Talking Toes to date, with 20 days to go has already achieved the support of 83 backers and also exceeded its goal of S$3000 with a surplus of $1366.

About Talking Toes
Talking Toes offer premium quality socks with inspirational quotes on them.  It currently has 9 inspiring designs with the most popular being, “Blessed”, “Be Yourself” and “Be Confident”. Their socks can be purchased online or bought from 14 stores in Singapore.

For more information, please visit

Contact Info
Name: Vivian
Organization: Unicorn Media

Singapore-based Startup, Refash Raises US$ 294K In Seed Funding Round

A startup enterprise based in Singapore, Refash has recently announced that it has raised S$400,000 (approximately US$294K) worth of fundings for its starting seed round. The funding round was led by Singapore’s Tri5 Ventures and Malaysia’s Tinkbig Ventures.

For those uninitiated, Refash was named after the concept of “refashioning” which means the reinvention of a new type of fashion trend where people can still spot a different outfit daily without burning a hole in their wallet.

The idea was also borne out of the alarming environmental consequences of trending fashion where 41.5 million kilogram of clothings were being disposed by Singaporeans annually.

Hence, Refash hopes to hone and grow the acceptance of Singaporeans in the practice of buying and using second-hand clothings by mediating the process and provide a solution to resell clothing surplus efficiently, easily and quickly.

In other words, Refash aims to help women clear their wardrobe through providing a retail platform for women to buy and sell their clothing items efficiently. The startup also look forward to refashion the concept of “buying” for shoppers, enforcing the idea that they do not have to hold on to the clothes forever.

“The disposing of so much clothing is a real waste, literally. Rather than just throwing away, I believe in the immense potential in the problems we are solving – bursting closets, clothes wastage and rising landfills to dispose these clothes”, said Refash CEO and Founder, Aloysius Sng in e27.

Hence, by creating a system which facilitates fashion resell, users who wish to clean out their closets just have to pack their unwanted items and the rest is handled by the Refash team where the team will then sell the items on their platform and outlets.

“People who want to clear their closets of unwanted clothes just need to pack and have them picked up by Refash. We will do the rest,” Aloysius Sng adds.

Since its launch in January 2016, the idea has been proven profitable as the six-months old enterprise has already earned a revenue of S$250,000. Selling more than half of the 40,000 “looking-brand new” clothing items which it has processed. Additionally, the startup has also successfully cashed out at least S$150,000 to its sellers.

Reportedly on e27, Refash plans to use the fundings on enhancing its technology, both on the front-end platform as well as their back-end inventory system. It also plans to build on its business networking group of resellers to facilitate quicker movement of the items.

Besides that, Refash with Tinkbig Venture on board. also has the ambition to expand its market to Malaysia by the end of the year.

About Refash:
Refash is a Singaporean-based fashion portal that sells second-hand fashion, helping women get rid of clothes they no longer want to keep. Refash collects clothes from sellers and processes them which includes taking snapshots of the item before listing them on the website for sale.

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