Category: Analysis

Food Tech Startup Swiggy joins unicorn club, raises US$210 million from DST Global, Naspers

Food delivery continues to dominate the flow of big capital and investors in India’s startup ecosystem with Swiggy being the latest to enter the unicorn league.

The food delivery startup has successfully raised US$210 million in its latest round of funding from Russian billionaire Yuri Milner’s DST Global and existing backer Naspers.

DST Global is one of the world’s most influential tech investor which counts Facebook, Airbnb, and Alibaba in its investment portfolio. For DST, this will be its third investment in India after online retailer Flipkart in 2014 and cab hailing firm Ola in 2015.

The round also saw participation from US-based hedge fund Coatue Management and existing investor Meituan Dianping, a China-based provider of on-demand online services.

It is with this latest funding round that Swiggy’s valuation has increased to US$1.3 billion as per sources with direct knowledge of the development.

Besides, this also officiates the Bengaluru-based firm as one of the fastest internet companies to join the Unicorn club four years after it inception. That is less than half the time it took for its rival food tech company Zomato to earn the title.

The last valuation of Swiggy was at US$700 million in February when it raised US$100 million from Naspers and Meituan Dianping.

With this round, Swiggy’s existing capital will cross US$466 million, which is essential as it continues to compete with Ant Financial-backed Zomato and new competitor entering the space, which includes UberEats and Foodpanda.

Swiggy currently has 35,000 restaurant partners and 40,000 delivery executives across 15 cities. It will use the additional capital to ramp up its supply chain network, expand to new markets and scale its headcount especially in the technology function.

Sri Harsha Majety, the CEO of Swiggy explains, “using this investment, we will continue to widen Swiggy’s offering, along with bolstering our capabilities and plugging the gaps in the on-demand delivery ecosystem.”

Swiggy has also been reportedly looking to increase its supply by exploring investment options with cloud kitchen players and restaurants for its Swiggy Access model even as the firm is working on a pilot of medicine delivery under its offering Swiggy Dash.

If anything, this deal is expected to escalate the fierce competition in the food delivery space, and to an extent boost innovation of the services to grow beyond ride hailing.

According to a Bloomberg report, more than 400 food delivery apps were operational in India between 2013 and 2016. The industry grew by 150% year-on-year and has an estimated Gross Merchandise Value (GMV) of US$300 million in 2016.

At the same time, this sector has witnessed a lot of consolidation. While some ventures with unique ideas has managed to survive, others succumbed to market forces simply due to lack of bad timing or lack of funding.

Currently, the momentum in the food delivery market in India is lead by Swiggy with about 11 million monthly orders followed by Zomato at about 7 million orders across India and UAE. While FoodPanda records about 1 million and UberEats about 750k per month.

However, all is not fixed as in related news, Swiggy’s rival Zomato also raised a US$400 million funding capital, a news that came a few days after Swiggy’s own announcement of a US$210 fresh funding.

However undeniably, the food delivery industry is nearing saturation. Question is – who will come up on the top: Swiggy, Zomato or new entries like FoodPanda or UberEats?

Xiaomi is winning the electric scooter startups war in San Francisco

Much like the bicycle-trend in China where millions of people in cities across Asia use rental bicycles for short-distance travel, the United States is now in the middle of an scooter-sharing boom.

You won’t believe it. But electric scooters are taking over San Francisco. Made available to rent using phone apps, electric scooters are taking over cities in the United States the same way bicycles have proliferated across Asia.

Companies like Bird, LimeBike, and Spin have spread so quickly that cities are struggling to figure out how, or if, they should regulate how people use these deckless scooters.

Similar to bike-sharing in Asia, local residents complain about obnoxious parking, riders taking over pedestrian sidewalks and scooter trend especially introduce a more significant safety concern than bicycles.

However. the bike-sharing trend is healthily growing with LimeBike being the favored competitor having raised US$50 million in funding from Andreessen Horowitz and Coatue Management.

Despite that, the surprising fact though is that the company winning in this trend according to Axios is Xiaomi.

Yes, the Xiaomi. The Chinese company has a product called the Mi Electric Scooter and the report states that it is what is personalized by Bird, BlueDucks, and Spin. Besides that, Ninebot another scooter designer company cashing in on the trend is also a Chinese company.

While it remains to be seen if scooter sharing can become a cultural institution like ride-hailing or if it’s a passing trend, undeniably the healthy competition will play a big role in fueling this electric scooter startup wars in the near future.

Keeping Media all Online, and Moving Online Retail Offline

Is Internet killing retail? Summit Media, a publisher in the Philippines is stopping its line of printed magazine as it shifts its titles online. That is starting from today, Summit Media, the publisher of popular magazine titles in the Philippines will no longer be producing print editions of magazines in its network and is going fully digital.

This announcement from Summit Media is a transformation long brewing in the midst of the changing publishing landscape. For its full digital transformation, the 450-strong company will be closing down six remaining print editions of brands already thriving online.

The company’s magazine titles still officially in print circulation prior to the announcement were Cosmopolitan, FHM, Preview, Top Gear, Town & Country, and YES! Magazine. These brands are already thriving online as Cosmo.ph, Preview.ph, Pep.ph (for YES!), Topgear.com.ph, FHM.com.ph, and Townandcountry.ph

This thus marks the end of Summit’s 23-year run as a leading publisher of magazine titles.

Summit Media president Lisa Gokongwei-Cheng explained that this move is to embrace the preferences of the highly connected audiences which now prefer to consume content.

Currently, the company’s websites that bring its popular magazine brands online boast of over 20 million unique monthly users and 33 million followers on social media platforms. It declares itself as the Philippines’ leading digital lifestyle network as well as belonging to the country’s top two local digital media companies.

Of course, this move is not unique and coincides with Mediacorp’s decision to also axed a number of its lifestyle magazine titles, with the closure of 8 DAYS, i-Weekly and ELLE.

That said, a different story is ongoing for the online retailers as they move from clicks to bricks.

Question is, among all these changes, can media-based business owners still eke out a living?

How Startups are Taking a Bite out of the Food & Beverage Industry in Southeast Asia

After startups in fintech and deep tech, it’s time we talk about food.

As one of the most deep-rooted industries, for food startups, it can be one of the trickiest to navigate and innovate, especially with a plethora of factors to consider such as the taste of the customer and so on.

However, the industry is, of course, one of the most lucrative industries since everyone loves to eat.

In Southeast Asia, the food industry is looking at a trend of food delivery startups and it is one of the hottest sectors right now for both venture capitals and startups.

Currently, online food orders represent 15 percent of a massive US$70 billion market and the digital savvy consumers in Southeast Asia are quickly moving online to do everything, and this includes ordering food.

Nowadays we are expecting more diverse options beyond pizza for delivery. Food startups in Asia know this and you can see that there is an overwhelming focus on the food stand layer, which is establishing new consumer experience on how we eat.

Publics are especially searching for efficiency and drive for more healthy food. This sparked meal prep companies like Malaysia’s DahMakan, Singapore’s Eat Fit Meal Prep, and Jakarta’s Burgreens which provide customers healthy pre-made meals.

This is a solution for busy city folks as these startups provides a convenient way to eat healthier and improve their lifestyle amidst busy schedules. This skips out the research, preparation, and cooking which makes more consumers turn to meal-prep experts to tell them exactly what they need to eat.

It’s not just food startups, the crowded online food delivery market is also joined by logistic food delivery services like Foodpanda, Deliveroo, and UberEats – all of which are incorporating food into their marketing strategy.

Of the bunch, Go-Food, Go-Jek’s food delivery business has been successful in converting customers. The subsidiary claims to be the second busiest on-demand food delivery service in the world, outside of China.

Aside from delivery, startups like Instaburp from the Philippines are also resolving two problems at the same time, aside from connecting hungry foodies to their favorite food establishments, the startup is also helping small and medium food businesses to establish an online presence and reach a new market.

Meanwhile, other startups that are making their way in the industry are startups that want to satisfy instant gratification. Successful startups like Thai-based QueQ and Singapore Chope is catering to this demand, solving customer’s waiting time and streamlining the process in restaurants to enable them to serve more customers.

As the food industry continues to thrive and more startups enter the market – their innovation will change our experience in eating and the future of food.

A REALITY CHECK FOR AUGMENTED AND VIRTUAL REALITY IN ASIA

Imagine entering into a house that is to be built in the next 5 years. Or looking to your left and seeing the Eiffel Tower, which you will visit on your trip to Paris next month. Such scenarios are among the visions promised by Augmented and Virtual Reality (AR/VR) – and it’s easy to see why the hype surrounding the industry has extended over the decade.

However, since then, we’ve witnessed the quiet failure of Google Glass, the passing fad of Pokemon Go, and the somewhat controversial Magic Leap. Augmented and Virtual reality tech, despite that still hasn’t become mainstream.

While multinationals and venture capitals are still interested in the potential of AR/VR which stretches beyond industries, it has slowed down since its heights in 2016.

The decline for AR/VR begin at the start of 2017 and has been on the drop since then. According to Crunchbase, in the first quarter of 2017, only 26 companies with AR or VR-focused businesses raised a disclosed funding round. Together, the firms raised just over US$200 million.

Moving on to 2018, it has been a quiet start for the VR/AR technology. But that’s not to say there hasn’t been progressing in the field – the technology is gradually gaining ground in Asia, with China consumers leading the region.

In the Philippines, Zipmatch, an online real estate platform is one of the first companies in Southeast Asia to implement VR technology on a massive scale. Their 360 virtual reality service, accessible via both the website and mobile, showcases more than 300 properties. This allows brokers to show potential buyers the property in a more experiential and immersive way while forsaking the need for an actual visit.

The new technology makes it easier for home buyers to check out real estate projects they are interested in, with or without a pair of 360 Virtual Reality goggles.

Virtual Reality Cinema

Source: techinasia.com

In a small cafe at Beijing, there’s also a development towards the next phase of cinema through the implementation of virtual reality. Yue Cheng Technology’s cafe is a tiny one-seater, and customers who buys a drink can try its VR set for free. It also has a second cinema, where customers can pay US$5 to US$12 to watch VR movies inside a big-box electronics retailer.

While the idea of virtual reality cinema is natural and complementary, the experience is still in the beginning stages and generating profit continues to be a struggle. Nevertheless, this constitutes a new channel for filmmakers and marketers, opening up diversity in the design and layout of immersive storytelling.

On the other hand, Chinese media giant Tencent has also been investing in VR entertainment, having invested in live-streamed VR concerts for music artists as well as purchasing the rights to 300 Japanese anime franchises.

The thing is compared to other countries in Asia, China is especially good at pushing VR to the mass market. Nationwide, VR cafes and experience zones are springing up, and taking the lead in this tech adoption is ecommerce giant Alibaba.

Alibaba and VR

Source: CNN

In 2016, the ecommerce featured its virtual reality shopping platform over Singles Day, reshaping the retail industry. The integration of AR/VR into retail models transformed the way people shop and influence how retailers can design their stores and user experience.

It can be effective in gaining customer loyalty through adding personalization and enhancing customer experiences. With shoppers being able to experience full retail environments via their smart devices, Southeast Asia is one of the world’s most mobile-centric region, pose a massive potential for brands to win customers at the point of sale with VR/AR.

Augmented reality has also found its way into Asia’s fashion retail space. Metail, a fashion startup has made an impact in the fashion retail industry, through a virtual fitting room technology which can show shoppers how a dress would look on them without the need to physically try them on.

When it comes to buying clothes, this ability for size visualization discovered by Metail fills the space where customers want to see how clothes look and fit their own personal shape.

Then there’s the fun and games, which is the most closely associated industry with this tech. From virtual reality theme parks like EXA Global to the nostalgic augmented reality Pokemon Go, AR/VR technology is pervasive in gaming.

EXA Global

Source: Gamehubs.com

There’s The Void in New York and then there’s EXA Global in Southeast Asia. Melding real-world environments with hyperreality, the startup is a hype reality theme park that allows players to enter into a world to save the planet from aliens.

Besides immersive gaming, the startup also pioneers its hardware and gaming content in-house. The startup’s sister company Mediasoft is responsible for VR gaming content and has produced more than 50 original titles.

Meanwhile, in Indonesia, another multimedia company, Octagon Studio also produces VR and AR products and solutions for mobile and wearable devices. They’re known for their 4D AR educational flash cards, which images pop up when viewed a mobile app, in addition to games, AR wearable clothing, and 3D animation for engineering,

From computer gaming to real estate tourism, education, and even health, the innovations of virtual and augmented reality can be seen. So why is the tech still not a widespread reality?

Many said its an egg and chicken standoff – that even though the technology of headsets has developed, the industry generally still lacks the content needed to supply. But without a large enough audience to appeal to, media companies wouldn’t produce VR content.

And although the pervasive use of mobile in Asia can be the solution to the hardware problem, but still there are challenges that need to be overcome. According to Apple’s Tim Cook, that’s all-day battery life, mobile connectivity, and telco cross-subsidization.

While it would take time for technology to catch up and for the tech to immerse into everyday life, but undeniably the gap between virtual and reality is definitely getting closer.

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