Category: Startup

BookMyShow acquires majority stake in Pune-based DIY events platform Townscript

Bigtree Entertainment Pvt Ltd, which runs ticket booking platform Bookmyshow.com, on Tuesday announced that it has acquired a 75% majority stake in Pune-based DIY event registration and ticketing platform Townscript for an undisclosed amount.

Founded in 2014 by Sachin Sharma, an alumnus of IIT Kanpur and Sanchit Malikto, who graduated from Maharashtra Institute of Technology, Townscript provides ticketing and planning services for workshops, conferences, exhibitions, college festivals, marathons and adventure events.

The company comes as the second acquisition this year by Mumbai-based BigTree following its acquisition of Hyderabad-based MastiTickets last month.

“We definitely expect to see more traction in the space of do it yourself ticketing events. It’s unique and addresses a different set of users who want to set up their own events,” said Ashish Hemrajani, the CEO at BookMyShow. “We discovered the perfect synergy match with Townscript and are excited to be partnering with them in their journey towards excelling in this segment.”

Following this acquisition, Townscript will continue to run and operate as an independent entity while Hemant Madhwani, a business development manager at Bookmyshow will also join Townscript to lead the venture.

With the fresh capital, the events firm which works on a DIY ticketing model and helps organisers set up dedicated registration and ticketing pages within minutes using its website or mobile apps will also scale up Townscript, to build and enhance its product as well as to move across different geographies faster.

“We see this investment as the launch pad for a new round of innovation and fast-tracked progress. The investment will be primarily utilised towards building and improving the product offering to technology solutions that address all pain points of registration-based events right from school annual days, expos and conventions, to free-to-host charity, spirituality and fashion events,” said Townscript’s Co-founder Sharma.

Run and operated by Dyulok Technologies, Townscript allows organisers to set up and manage an event’s registration and ticketing platform within minutes. Specifically, Users can customise event details, send promotional mailers, manage payment collection and refunds, as well as generate a data-driven analysis of the event.

Townscript has launched two event apps, one aimed at customers looking to book events around them, and another for event organisers to help them manage registrations.

While the firm does not charge organisers for free events, it follows a transaction-based revenue model for paid events, where it charges customers 4% of the ticket value in addition to Rs 10 per transaction. At present, the company claims to have organised more than 12,000 events across the country including smaller cities like Ludhiana and Jaipur.

BookMyShow sold over 100 million tickets and expects to double the growth in the coming year while it strongly focuses on regional markets.

By Vivian Foo, Unicorn Media.

Nazara Games invests US$20 million to set up Indian professional eSports gaming league

Nazara Technologies Pvt. Ltd, a mobile game publisher, has announced on Tuesday, that it has launched a new eSports league in India, for which it would invest Rs 136 crore (about US$20 million) over the next five years.

The eSports league, a series of organised multiplayer video game tournaments is a project initiated to scale up the eSports ecosystem in the country over five years and will be housed in a separate fully-owned subsidiary of Nazara Technologies.

“Esports has become a cultural phenomenon in the last few years. Countries in Europe, Korea, China, and U.S. have seen massive growth in the number of players and spectators. Asia-Pacific accounts for 44% of the audience and is the fastest growing region globally. Given improving internet connectivity in India, launching an eSports league seemed the perfect way to reach out to the large group of eSports enthusiasts in India,” said Nitish Mittersain, the Founder and Managing Director of Nazara Games.

At the onset, the league will conduct two seasons each year for the single person shooter Counter-Strike: Global Offensive, and multi-player online battle arena DotA 2. It also plans to add more titles in the future.

To participate, teams will have to register on the website and pass pre-qualification tournaments in which the progress of all players in the qualification tournament can be tracked by the entire Indian eSports community through live web programmes.

Founded in 2000 by Nitish Mittersain, Nazara Technologies is a leading mobile games publisher with a consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates services such as Games Club, having customers ranging from mobile carriers as well as handset manufacturers.

Speaking on the eSports league, Manish Agarwal, the CEO of Nazara Games also said, “We are excited to provide Indian eSports enthusiasts with a solid and player/community orientated eSports ecosystem, in which players can thrive, improve their skills and become top competitors at an international level. The eSports league will not only be great for Indian players but also for fans. This platform will provide very extensive and exciting coverage of the Indian eSports landscape and will allow fans to track the careers and professional achievements of their eSport idols on a daily basis.”

Nazara is investing in building a wider eSports ecosystem, which it claims will be the firs games project of its genre and scale in India. Focusing on content based and styled on successful eSports format, Nazara will also work around three major pillars – an online content platform dedicated to the eSports community, a professional league and a network of pro-teams entirely supported by Nazara.

Currently present in 41 countries across the world, the company behind Chota Bheem reportedly has a revenue of Rs 220 crore for FY16, or US$26 million, clocking 40% CAGR over the last four years.

In April 2016, Nazara invested an undisclosed amount in London-based mobile games studio TrulySocial. Prior to that, it acquired a 26% stake in another London-based mobile gaming studio Mastermind Sports Ltd, which launched CricBet, a real-time prediction game.

By Vivian Foo, Unicorn Media

Chinese honeymoon-themed hotel Shilili secures US$14 million round led by Matrix Partners China

Shilili Hotel, a romance-themed chain hotel operator in China has today secured a RMB100 million (about US$14 million) Series A round led by Matrix Partners China.

This investment round follows a RMB30 million (about US$2 million) Pre-A funding round from Li Chi, a renowned Chinese individual venture investor, and his capital management firm – Co-Power Capital Management Co., Ltd. in July 2016.

Founded in 2013, Shilili targets millennials, referencing to young adults born in the 80s and 90s. More specifically, its prospects include young women or couples who are romantics, providing them a hotel concept, product design, and service experience surrounding a luxurious romantic ideal.

“The hotel industry is witnessing a change in taste whereby a unique personalised accommodation is in trend, accompanied by an increase in consumer’s expenditure,” said Xu Xinming, the founder of Shilili. “Traditional hotels now lacks these qualities, and Shilili is set up to target new millennial consumers, with love and beauty as the core concept of the hotel.”

Shilili offers three different themes, that is the Honeymoon Inn, in addition to the Art Hotel and Love Utopia which will be introduced in 2017. The Art Hotel will create a range of aesthetic elements in the exhibition hall, while Love Utopia will feature romantic scenic villages.

In terms of pricing, the Honeymoon Inn rooms are priced between RMB1000 to RMB1500 (about US$145 to US$218) while the Art Hotel is priced at RMB2000 (about US$291) and above.

At present, Shilili operates seven hotels, with a total number of 200 rooms and an average occupancy rate of 90 percent. Six hotels are located in the Yunnan province while one can be found in the Guangxi province. The current management team has about 20 people, which are mostly born in the 80s and 90s.

With the latest proceedings, Shilili will use the capital to upgrade their products as well as to obtain new customers. Shilili also plans to establish an additional 40 to 50 hotels this year, including three Art Hotels and three Love Utopia-themed hotels across the country.

The company targets its annual revenue to reach RMB200 million (about US$28 million) in 2017.

By Vivian Foo, Unicorn Media

SportsPlay acquires Jogo to bring Malaysian sport fans a better platform

SportsPlay, a sport-matching app that helps discover sports partners in a wide range of sports has recently announced the acquisition of Jogo to bring forth a singular sporting app to provide a better platform experience than before.

With their services ranged around similar premises, Jogo is considered a competitor as well as a suitable partner to SportsPlay in support of providing local sports fans with a smoother platform to enhance their playing experience.

Details of the transaction were not disclosed but assets acquired by SportsPlay includes Jogo’s smart booking system, league management system, sports facilities management system and its current users base.

Pro-acquisition, these Jogo-related assets and businesses will also be rebranded and merged into SportsPlay as one business entity and SportsPlay will also reach an undisclosed 7-figure valuation.

“We are delighted with this merger as it will boost up our business scaling and acquisition of great experienced talents into the company management,” said SportsPlay’s CEO Jin Tan. “Grassroot sports development is an important part of why we do what we do, and this deal will supercharge our efforts to build a stronger, more robust community of sports enthusiasts and sports industry. It’sti a win-win deal.”

Both startups were founded around the same time back in June 2016 and share the same mission of providing a solid solution for current sports businesses which still faces a lot of offline challenges.

SportsPlay is a mobile app that connects users interested in a variety of sports, working through matching users with other individuals who are on the lookout for players to join in on a match in addition to the function of finding sports venues within nearby vicinity.

The app currently has over 10,000 users signed up with more than 30 facilities partners on board nationwide and received initial funding from TinkBig Venture. In addtion to individual users, SportsPlay also aids sports facilities in addressing off-peak hours where court utilization can prove to be a challenge.

On the other hand, Jogo allowed users to book sports courts through its mobile app and gave court operators the opportunity to manage their sports venue through an easy-to-use dashboard. The platform was involved in several local leagues in Klang Valley and helped to manage them through their league management system.

“Both companies wanted to solve problems in sports but our solutions came from different directions and different angles. We noticed that we needed some extra solutions to grow stronger, bigger and faster. So SportsPlay decided to acquire Jogo to put everything under one roof and come out as a more solid solution,” said Jin.

Since Jogo will be rebranded as SportsPlay, their existing users will be directed to that app instantly. Those already using SportsPlay will see no drastic change but the platform will have more features alongside more new members.

Speaking on the merger, Vimal Kumar, the Co-founder and COO of Jogo said, “Jogo has technological expertise in high end management system, providing online solutions for sports leagues and competitions in the Klang Valley, while SportsPlay boasts an extensive user base and exposure to other sports. Pairing the two will allow both parties realise incredible synergies for the benefit of sports lovers all across Malaysia.”

By Vivian Foo, Unicorn Media

Indonesian Moka raises US$2 million round led by Mandiri Capital

Moka, a Jakarta-based point-of-sale app operator has just received US$2 million in a funding round led by Mandiri Capital, with participation from existing investors Convergence Ventures, East Ventures, Fenox VC, and Northstar Group.

“We believe that Bank Mandiri’s vast network of small and medium enterprise (SME) merchants will benefit from our POS and payment solution. We look forward to working with Mandiri Capital to empower local businesses in Indonesia,” said Moka’s CEO and Co-founder Haryanto Tanjo.

This investment round comes in less than a year following a US$1.9 million, East Ventures-led Series A round secured by Moka in June last year which also saw participation from Convergence Ventures, Fenox VC, Northstar Group, and Wavemaker Partners.

Moka plans to use the fresh funding to speed up product development, as well as to attract “the best talents” to help the process, in addition to offering new vertical-specific features for F&B, retail, and service industries.

Founded in July 2014, Moka provides an end-to-end POS and payment solution that caters to small and medium businesses in Indonesia. The service consists of an Android/iOS app used by store cashiers and a web back-office that enables SMEs to access data such as sales reports, inventory, and customer feedback in real-time.

“We acquire merchants through a mix of online and offline marketing. We have a strong sales team that gives product demo to merchants and a support or implementation team that brings merchants onboard,” Tanjo explains.

At present, the startup’s SME clients are spread across F&B, retail, and services industries. More than half of them are based in Jakarta, with the rest operating in Bandung, Bali, Surabaya, and smaller Indonesian cities.

“One of the difficulties that we see in SME’s is to track sales and many business owners are still doing it manually. We think that Moka is the right partner and the best startup available to provide such ability to SME,” Eddie Danusaputro, the CEO of Mandiri Capital said.

The company has seen rapid growth in 2016, claiming to have over 2,500 monthly paying merchants to date, and it plans to grow even more aggressively this year. Additionally, Moka had also just launched a sales office in Jogjakarta this month.

By Vivian Foo, Unicorn Media

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