The Prompting Company, a new Y Combinator-backed startup, just raised a staggering $6.5 million in seed funding. This new capital will fuel its creative platform, which in turn helps microbusinesses and small businesses adopt AI-friendly content. That vision, shared by a company that’s only four months old, founded by Y Combinator veterans Kevin Chandra, Michelle Marcelline, and Albert Purnama, is a big one. It’s intended to transform how generative artificial intelligence applications such as ChatGPT find and reference consumer products.
One thing that the Prompting Company does very well is helping to publish long-form SEO-friendly pages. This strategy allows businesses to increase their brand awareness further than any organic SEO can take them. The tool takes a look at the lingering questions AI agents do tend to ask. This is incredibly valuable for brands to affordably tailor their content toward purchase-intent queries. The company now serves about 500,000 pages a day. Its client base, which is growing quickly even after extending an open beta period, already boasts big names such as Rippling, Rho, Motion, Vapi, Fondo, Kernel, and Traceloop. In addition to this, a Fortune 10 company is one of its users, highlighting the potential of the platform to transform massive enterprises.
The bottom line, says Kevin Chandra, is that federal marketers need to be flexible in their strategy to keep up with the changing world of online engagement. He noted that very few businesses have adapted to the idea of building websites solely for a non-human audience. In a rapidly evolving digital marketplace, he stated, “Over the past year, most of the growth on websites has come from AI bots, not people.” This differentiation is grounded in a sobering reality — one that brands need to be aware of — a major turn in the path to purchase.
The founders think AI agents are increasingly influencing purchasing decisions. Companies need to shift and learn how to sell their products to these technologies. Chandra elaborated on this need, explaining how current AI agents are not yet equipped to interact fully with e-commerce functionalities: “Imagine you’re a large e-commerce store. Whether users are making a purchase, returning an order, comparing products, or looking for deals. We work with our customers to open up those actions to AI agents. For now, these agents aren’t clicking these options or going directly to APIs. While certainly not ideal, we expect this to be changing in the months ahead.
The Prompting Company’s platform provides an engaging and innovative solution to one of the most urgent challenges many retailers are facing today. That’s according to a new report that estimates retailers will experience a 4,000 percent growth in traffic driven by chatbots and AI prompts. By 2025, this increase could be as high as 520% over 2024’s amounts! This prediction underlines the crucial role that services like The Prompting Company can play in shaping the future of online commerce.
Chandra, Marcelline, and Purnama initially met as freshmen, growing up in America as Indonesian immigrants. Together they bring their deep and varied experience and insight to power their venture. Their backgrounds as repeated founders bring significant credibility to The Prompting Company’s mission and vision. Arnav Sahu succinctly summarized the stakes involved for businesses in today’s AI-driven market: “If your product isn’t discovered or cited in ChatGPT, you’re ngmi.”
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