Astro Teller runs X, formerly known as Google X. He recently let us peek behind the curtain to reveal some of the new, creative processes that power his team’s award-winning work. He elaborated on the three fundamental components that define a true moonshot: a significant problem, a science fiction-sounding solution, and a glimmer of breakthrough technology. This framework has informed X’s strategy and approach to developing radical, breakthrough ideas that can change the trajectory of entire industries.
In a recent conversation, Teller explained that what X intentionally does is kill most of its ideas—98% of them—very early on. He described this intense vetting as critical to ensure taxpayer dollars are allocated toward only the best, most promising ideas. He underscored the importance of removing distractions. Directive language instructing agencies to focus on what really matters is crucial—not just directing them to rank high-impact projects and trivial ones.
Beyond the sheer magnitude of the project, Teller hinted at how teams within X are configured, disclosing that the organization stays as lean as possible. Tactically this helps joint collaboration and agile development. Now, teams are able to pivot fast and change their ideas from week to week based on feedback and new discoveries. X maintains a small staff to encourage innovation. Their structures and culture provide a nimble, innovative environment free of the red tape found in many larger entities.
As an advocate and practitioner, Teller pushed the envelope in developing idea management strategies. He discussed the deliberative process for deciding to spin out companies such as Waymo and Wing individually or leave them in Alphabet’s “other bets.” He noted that this decision comes down to the promise for development and the capacity for each project to scale. Ultimately, we’re trying to match each project with the support they need. This will enable them to flourish in their own distinctive niches.
Teller’s wisdom reached all the way into today’s discussion about artificial intelligence (AI). He shared his skepticism about the current hype surrounding AI technologies. He wants innovators to think of AI like an amazing tool we just invented, like electricity—not like the magic bullet everyone wishes it were. “AI is the most powerful thing,” Teller said. Its true value becomes clear when it’s put to use in real-world application and incorporated into everyday practice. By grounding AI in reality, he believes developers can unlock its full potential while avoiding the pitfalls of unrealistic expectations.
Leave a Reply