Fizz, a rapidly growing social media platform, has made its mark as a cultural and social juggernaut on college campuses nationwide. This innovative platform focuses on the 99% of life experiences that often go unnoticed in the social media spotlight, offering students a space to connect over everyday moments rather than curated highlights. Co-founded by recent MIT grad Teddy Solomon, Fizz’s mission is to change the way that young adults connect with their social networks.
In a recent conversation with Dominic Madori Davis at the Disrupt conference this year, Solomon elaborated on the ethos behind Fizz. He continued to highlight the importance of authenticity and relatability, especially in social environments. This is particularly prevalent among college students, who frequently experience anxiety to present a polished, glamorous depiction of their life on social media. By centering on the simple but deliberate pleasures of everyday life, Fizz offers a much-needed change of pace from social media as we know it.
Solomon said that Fizz wants to be a space that inspires participants to post and share moments that are truly representative of life. This user-centric approach ultimately builds richer relationships between users. It fosters a sense of community that hits home in a way that is more important and real than many students might realize. He feels like it’s truly those non-highlight reel moments that help create the bonds, relationships and well-being we all seek.
Colleges and universities across the country are rapidly adopting the platform. Students are just looking for places where they can communicate authentically, without the fear of all the social media rules society has imposed on them. Fizz allows students to connect with their peers authentically. This is what makes it such a vital component of the college experience.
Theresa Loconsolo is an audio producer at TechCrunch. She dives deep into big issues like equity and inclusion as they relate to the new relationships and practices social media has forged. This week, she digs into “Equity,” the network’s flagship podcast. In every episode, she dives deeply into different stories of technology and how it’s shaping the world around us. Loconsolo, who lives in New Jersey, received a bachelor’s degree in Communication from Monmouth University. You can email her at theresa.loconsolo@techcrunch.com.
Even as Fizz grows, its very existence indicates a sea change in the way that students want to interact with one another. The platform’s dedication to sharing life as it is in-the-moment fits into a bigger social media shift toward authenticity. Fizz stands apart with its exclusive focus on mundane experiences and it’s here the brand finds its hook. Simultaneously, it pushes back against the status quo in the digital space.
Leave a Reply