Category: Press

Fashion AI startup Omnious reveals an investment of US$885K from Korea Investment Partners

Transforming the fashion industry by using AI, Omnious – a Korean fashion image recognition startup recently revealed that it has received a total of 1 billion won (about US$885K) in investments from Korea Investment Partners on January 9th.

This investment comes in as a Series A funding. As last year, Omnious has received a 300 million won (about US$265K) in seed investment from Mashup Angels and Big Basin Capital.

Jeong Hwa-Mok, the Head of Korea Investment Partners which led this fundraising round said, “Omnious has the highest level of technical expertise in the Deep-learning based image recognition field and a good teamwork. We expect the company to further develop its value chain in the industry after this investment.”

But apart from machine learning which is gradually expanding into more industries, Omnious is also leveraging on two other trends which include the rise of mobile commerce and the influence of social media on fashion and culture.

Riding on these waves, the startup has developed a fashion tech app that lets users shop an outfit by simply uploading an image from a social media post, newsfeed or photos they have taken on their phone.

Their proprietary algorithm then uses visual search and image recognition technology to analyse various fashion attributes ranging from images to items, colors, forms, shapes, details, prints, and materials etc., to search for similarities between different product images and return the precise match or similar options based on the user’s catalog.

At present, Omnious’s database has accumulated more than 2.8 million fashion images. In which it plans to use 800,000 fashion images as training datasets to develop an image recognition solution that automatically tags and classifies fashion images. Ultimately, it aims to create an image search engine that enables users to find similar product information quickly and accurately.

“As consumers needs are increasingly personalized, we will provide better customer experience and customized solutions through establishing strong connections with fashion and commerce companies that are interested in using the AI technology,” said Omnious CEO Jeon Jae-Young.

Omnious also aims to become a global image recognition AI solution company, to bring the benefits of image recognition, or computer vision not only into the world of fashion, but various industries. Additionally, the company said that it plans to flip the commercialization switch for their service later this year.

By Vivian Foo, Unicorn Media

Bed-in-a-box startup Ronas secures seed investment from Mashup Angels, Big Basin Capital

Korea’s mattress manufacturer Ronas made an announcement on Tuesday that it has secured an undisclosed seed investment round from Big Basin Capital and Mashup Angels, according to local media reports.

The startup is known for its operations in Cork Bear. In which it is one of the new rafts of mattress makers that are benefitting from the compression technology which allows them to ship mattresses in a box.

The fact is, this bed-in-a-box proposition has been trending since 2015 led by a ballooning number of vendors including U.S-based Casper and other dot-com startups which introduced beds that are ship compressed, folded and rolled – changing the entire mattress-buying business model which was previously tedious and outdated.

In South Korea, Ronas has followed suit – introducing the box-bed presence to the local market through its Cork Bear delivery service which is designed to serve consumers a new option for a straight-to-go product. Where they can purchase mattresses that can be delivered – or taken home – in the size of a golf bag.

This compression packaging system has also allowed the company to conform to standards set by parcel carriers, and thus deliver their mattresses to the customer at little cost, as well as reaching locations that were once considered unreachable such as Jeju Island or other rural areas.

All Cork Bear manufacturing plants are located in Korea and consist of on-site mattress experts supervising the process. Additionally, the mattresses are packaged in an antibacterial fashion, which guarantees sanitary products. Even with such quality assurance, the prices are kept at 1/3 of the conventional mattress retailers as the mattresses are sold directly from the factories.

The CEO of Ronas commented, “This seed round will help reconstruct the manufacturing and operational system and allow Ronas to produce customized mattresses for each individual. We look forward to providing consumers with a good sleep by expanding the business into bed frames and other bed-related products.”

Also speaking on the investment, an investor from MashUp Angel said, “The Korean mattress market grew by an average of 9% annually, from US$500 million in 2005 to US$1.2 billion in 2015. Cork Bear will be the leader in the industry through its unprecedented strategy which makes high-quality mattresses affordable to everyone.”

By Vivian Foo, Unicorn Media

Japan’s Triple W gets US$610K grant from NEDO to fund clinical research of DFree healthcare wearable

Triple W, a Tokyo-based startup developing a wearable device designed for those who worries about unpredictable bowel movements, announced last Tuesday that it was handpicked by NEDO to participate in their Corporate Alliance Programme.

This is the second time NEDO has provided such support to Triple W as previously in February 2016, the startup has acquired a subsidy from NEDO’s other R&D venture support project, the STS grant project.

The startup will be receiving a similar amount of up to 70 million yen (about US$610K) this time around in which they plan to use for joint research with major companies to miniaturize and optimize the performance of their technology known as DFree.

Worn on the stomach, the DFree device predicts the timing of bowel movements by using an ultrasonic sensor to scan activity in the bowels. Data is sent via Bluetooth to the mobile phone app, which then notifies the users before they even get an urge to use the bathroom.

The clinical research of the app will involve five major companies including Accenture, Itochu Chemical Frontier, Itochu Techno Solutions, Paramount Head, and Revamp. The contents of collaborative research with each of the companies are as follows:

1. Accenture: To collaboratively research on nursing care packages, combining various sensors and nursing care record data, joint development of algorithms and software, support for Euro-centric overseas development, etc.

2. Itochu Chemical Frontier: To develop a high precision ultrasonic sensor, high accuracy paired with algorithm development, etc.

3. Itochu Techno Solution: To conduct feasibility studies, joint development of a software, etc.

4. Paramount Head: To improve accuracy through the combination of various sensors, joint solution development, etc.

5. Revamp: To conduct a feasibility study at nursing care facilities, sales support, etc.

Among these companies, Revamp is a participant of the Series A funding round by Triple W conducted last July.

Speaking on the direction of DFree, Triple W’s CEO Atsushi Nakanishi said: “We’ve first begun introducing our technology in European countries since the structure of nursing care there has already been well-established.”

DFree is currently being used in French nursing homes as well as in Kawasaki City, where it has gained the Kawasaki Innovation Standard certification with the city subsidizing expenses for its use in nursing care facilities.

“Regarding areas where nursing care is not easy, I’d like to consider making rehabilitation models and home care support tools and packages, partnering with insurance companies,” Nakanishi further adds.

But for now, the startup will continue to promote trials for a full-scale introduction in addition to closing a contract with a German company.

On March 3rd, the startup had won the Grand Prize at the “Japan Healthcare Business Contest” – a contest launched by the Ministry of Economy, Trade, and Industry to support companies and individuals making bold efforts to create new businesses in the healthcare industry.

Additionally, the startup has also piqued global interest. As in Europe, DFree was exhibited as a use case of Soracom, an IoT-focused mobile network service from Japan, which announced its advance into Europe at the Mobile World Congress held in Barcelona earlier this month.

Besides that, DFree has also been scheduled to represent Japan in the Netherlands’ startup conference competition ‘Get in the Ring’ from May 17th to 19th.

By Vivian Foo, Next Unicorn

MADAME launches mobile app Po-Ong to provide house calls for pet memorial services

Mobile application development startup MADAME on Monday has launched Korea’s first Online-to-Offline (O2O) pet funeral service application known as Po-Ong, which literally translates to embrace in Korean.

Po-Ong’s target customers are pet owners which make up about 20 percent of South Korea’s population – more than 10 million individuals – which have one or more pets. This has, in turn, caused the upsurge of various pet-related services ranging from pet insurance to pet funeral services.

However, the reason why pet funeral services have become prevalent is because the nation’s current pet law mandates the proper handling of a pet remains. That is pet remains are required to be either disposed of as household waste or to be buried at least 1 meter in private soil.

In these cases, both options do not appeal to attached pet owners, making cremation by a pet funeral company a viable alternate option. MADMADE CEO, Lee Dae Eun said that Po-Ong’s goal is to ease and simplify the pet funeral processes for the millions of pet owners in Korea, often faced with a lack of information during the emotionally difficult times parting with their pets.

It assists the entire pet funeral process. For while it used to be common for pet owners to bring their pet’s corpse to a vet for funeral processing, the Po-Ong app provides house calls services whereby owners can request a “Po-Ong funeral manager” directly on their smartphones.

The funeral manager will take the pet remains to a cremation center and visits again once the process is complete. Owners have various options to customize the remains box of their pet according to their needs. With extra surcharges, the bones of the pets can also be melted at high temperatures to produce small crystals for a keepsake.

Po-Ong also shares an MOU (Memorandum of Understanding) with a cremation services company and has professionally trained staff to ensure the highest quality of services to pet owners. The company removes the often inflated price and unnecessarily complex funeral process found in existing cremation companies.

At present, Po-Ong is only available for Android via Google Play.

By Vivian Foo, Unicorn Media

Chinese short video mobile app maker Miaopai likely to IPO later this year

Yixia Technology, a Beijing-based developer behind Chinese top video blogging app Miaopai is getting ready for a U.S. initial public offering (IPO) later this year.

The company is reportedly going to appoint a senior management team next month, which further advocate news about its listing.

According to sources, “They are planning to get listed in the second half of this year, most likely in the U.S. market given that Weibo, a major investor of Yixia Technology is listed on NASDAQ.”

However, not much information has been revealed about the IPO timetable, as sources explained that on one hand, the board hasn’t reached a consensus. While another reason being that they would like to progress gradually as circumstance could change in big deals like this.

Additionally, rumors surrounding Yixia Technology’s IPO has been around for some time. As prior to this, several Series C investors of the company, the founder of StarVC as well as Zhou Wei, partner of KPCB, has discussed the firm’s IPO plans.

Founded in 2011, Yixia Technology is one of the leading video app developers to have ridden China’s video and live-streaming boom. Its flagship product Miaopai is a leading video clip editing and sharing app which claimed over 1.7 billion daily views as of September 2016.

Its growth is often attributed to its convenient integration into Weibo, the leading Twitter-like social media and strategic investor of Yixia Technology. But Weibo’s investment has been paid off even before the Yixia Technology’s listing as its shares have recently jumped to historical high due in parts to the boost from Yixia.

Besides that, two of Yixia Technology’s video platforms, video-dubbing app Xiaokaxiu and live streaming platform Yizhibo have also recorded significant growth during the past year. According to data from the company, Miaopai and Xiaokaxiu have a combined daily user base of 70 million with Yizhibo covering 10 million daily users.

Investors have been enthusiastic about the Beijing-based firm for some time, where it has pocketed nearly US$800 million funding in overall six rounds of financing from Weibo, Sequoia Capital, and RedPoint Ventures. The company’s most recent US$500 million round raised the company’s valuation to between US$3 billion to US$5 billion.

Prior to this, founder and CEO of Yixia Technology, Han Kun has answered inquiries from local media regarding its IPO plans, stating that: “Not a single startup that aspires for long-term and sustainable growth would forgo their IPO plan. However, going public is different for every company, taking every aspect of the company into consideration.”

By Vivian Foo, Unicorn Media

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