Fivetran, a leader in data integration, has acquired Census, a reverse extract, transform, and load (ETL) platform, significantly enhancing its offerings in the data movement sector. This strategic acquisition will ensure that we can provide a complete data movement solution to enterprises. It limits the play of businesses that rely on data from different providers.
Founded almost 13 years ago to the day, Fivetran’s expertise lies in making it easy for organizations to move data into cloud databases. The company has made a name for itself helping organizations make data movement easy and the integration of Census a perfect fit for that mission. Founded in 2018, Census gives businesses the tools needed to pull data from multiple databases. Through it, we direct this knowledge into operational tools, improving Fivetran’s capabilities even further.
The joint go-to-market between Fivetran and Census isn’t exactly surprising. George Fraser, co-founder and CEO of Fivetran, met the Census team for the first time during Y Combinator’s winter batch in 2013. He emphasized that there’s always been a natural synergy between the two industries.
“We talked to the Census founders about their idea before they even started the company, and Taylor [Brown] and I joked at the time that it might end up in an acquisition, because there’s a lot of synergy between the two things,” – George Fraser
Since launching, Census has certainly received no shortage of attention for a startup of their size, recently raising an impressive $80 million in venture funding. As of 2022, it was appraised at $630 million. The company’s leadership team, in addition to CEO Boris Jabes, includes CTO Anton Vaynstok. Their fresh approach to the problem of data management has earned them a legion of fans that is noticeably similar to Fivetran’s own customers.
This acquisition gives Fivetran the ability to offer a truly end-to-end data movement solution. Third, it integrates data ingestion end-to-end with existing operations applications. Fraser expressed confidence in this new direction, stating, “In some ways, this has been fated, I think.” He emphasized that the two platforms cater to similar audiences: “People who like Fivetran, as compared to Informatica or building their own connectors, they are going to be people who like Census.”
The terms of the acquisition deal have not been made public. However, industry analysts suggest that this fusion of capabilities will enable Fivetran to strengthen its market position and provide enhanced services to its clients. Together, the unparalleled experience of both companies will continue providing groundbreaking solutions to meet the unique, changing challenges faced by global data-driven enterprises.
Leave a Reply