InDrive, a fast-expanding ride-hailing and delivery service, has ambitions to transform into a worldwide super app. The firm claims a massive 360 million app downloads and has processed 6.5 billion global transactions to date. Since 2022, it has taken the second place position among U.S. ride-hailing apps by downloads, behind only Uber. InDrive now works in 982 cities in 48 countries. The company aims to use its 130 million current users as fuel as it adds grocery delivery and financial services to its platform.
The creative company is rolling out best-in-class strategic initiatives. It’s no small beer – they are committing up to $100 million through this venture and merger & acquisition arm. About a third of this investment has already gone directly into the ground with its super-app strategy. InDrive is looking forward to an exhilarating 2022! It’s looking to grow into several additional verticals across strategic markets including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico.
Expanding Services Beyond Ride-Hailing
InDrive’s recent move into grocery delivery is just one example of the platform’s effort to diversify its services and stay competitive. Launched in Kazakhstan, the service promises delivery of over 5,000 products within 15 minutes through a dark store model that emphasizes ready-to-eat meals and fresh products. The pilot has received an overwhelmingly positive response from users. It received a stunning net promoter score of 83% and over five grocery orders a month per user on average.
Similar to urban consumers, InDrive’s grocery delivery service is an intentional effort to improve access inequalities. Smit noted the importance of this focus:
“We want to be city-specific, and it could be a bouquet of different services.”
Only competing with Uber on customer service is consistent with InDrive’s broader objective of serving a distinct customer profile from what would be Uber’s core riders. And though it does have some overlap in select areas, InDrive truly plays to a demographic of cost-saving consumers.
“There is access and inequality, and even access issues with some of the groceries.”
InDrive’s growth is not limited to groceries. In 2025, its delivery channel processed more than 41 million delivery orders, and in the second quarter of 2026, it crossed more than 14 million delivery orders. Smart investments keep this growth moving. Early this month, they invested into Krave Mart, a grocery delivery startup based in Pakistan.
Strategic Investments and Market Presence
The company has taken off worldwide, currently leading in eight countries. The new dynamic bidding prototype has piqued the interest of rival bidders. Just last year Uber advanced this notion by piloting a variation of this model in India. Smit commented on the competitive landscape:
This distinct competitive advantage enables InDrive to service markets that competitors on the same model might have passed by.
“We’ve had sleeper markets where the markets sort of drifted, and then for whatever case, maybe one of the competitors falters.”
Looking forward, InDrive could become a huge player as it rolls out its super-app strategy. Their leadership understands that the more they engage their customers, the more loyal and valuable they will be in the ecosystem. Smit elaborated on this idea:
Future Growth Opportunities
InDrive is continuing to broaden its offering to cement its place in various industries. It is equally committed to affordability and accessibility so that all Americans can reap the rewards.
“If customers use you more frequently, then, of course, they stay longer, they’re more valuable in the ecosystem, and they’re just more loyal overall.”
By diversifying its services and maintaining a keen focus on affordability and accessibility, InDrive aims to solidify its presence across various sectors.
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