Founded by Zak Longo and Mayur Patil, Travly evolved from a popular travel network on Instagram and TikTok. The duo’s acquisition of the @Travel handle in the summer of 2022 helped them build a vast social media community, reaching over a billion monthly views across various platforms, including Instagram, TikTok, and Snapchat. They currently manage 45 different channels dedicated to travel-related content and maintain a network of around 1,000 creators who assist with brand partnerships.
Travly has recently expanded its offering by developing a dedicated trip discovery product and a video-centric booking platform. Partnering with Booking.com, the platform provides access to millions of hotels worldwide, making it easier for travelers to book accommodations featured in social media videos. Travly’s approach reflects a shift towards leveraging social media as a primary tool for travel planning among younger generations.
The platform allows creators to submit high-quality videos of hotels, with a single video being accepted per hotel. Creators whose videos perform well in generating bookings can earn a 5% commission. To ensure fairness and optimal performance, Travly monitors video engagement metrics, such as view duration and click-through rates, and may replace underperforming videos or those that become outdated as hotels introduce new amenities.
To date, Travly has received approximately 2,000 sign-ups and 500 video submissions. It distinguishes itself with features like “Destination Dupes,” which offers budget-friendly alternatives to luxurious destinations, allowing travelers to experience similar charms at lower costs. For example, it compares a $325-per-night hotel in London to a $75-per-night hotel in Krakow, Poland, both offering historic charm and cultural attractions.
Travly also includes an AI-driven “Discover new directions” tool that provides personalized travel recommendations based on user preferences, helping travelers find ideal low-budget or relaxing vacation spots. Looking ahead, Travly plans to expand its services by incorporating trip packages, restaurant reservations, and concert tickets, aiming to provide a comprehensive travel planning experience. The company is also considering adding advertising options to enhance revenue.
As the creator economy continues to grow, with predictions of reaching $480 billion by 2027, other startups in the travel booking sector, like Plannin, are also capitalizing on the influence of travel creators to monetize hotel recommendations.
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