Bangkok-based consumer wellness company Horizon Group has raised $12.5 million in a Series A round from Vertex Ventures Southeast Asia & India. It will use the money to take its flagship brand, Lunio, beyond mattresses and into ergonomics, recovery and beauty.
The company announced the round in a statement on Thursday, 12 November 2026, DealStreetAsia reported. The new capital will go toward product development and expansion across Asia Pacific.
From mattresses to a wellness platform
Lunio was founded in 2017. It built its business on mattresses, adjustable beds and cooling bedding, and became a direct-to-consumer sleep brand in Thailand and Taiwan. Horizon now operates in Thailand, Taiwan, Vietnam and Malaysia.
With this round, the company wants to become a broader consumer wellness platform instead of a sleep-only business. Its in-house product development arm, Lunio Labs, designs products based on sleep science, materials science and ergonomics. Horizon plans to apply the same approach to new categories:
- Ergonomics: ergonomic furniture
- Recovery: recovery and massage devices
- Beauty tech: facial devices and LED therapy
“We are building a wellness technology ecosystem for Asia Pacific, rooted in science and designed to help people feel, move and look better every day,” said Robert Fong, founder and CEO of Horizon Group, according to DealStreetAsia. Fong said the company plans to bring the approach it developed in sleep to adjacent categories such as recovery and beauty.
Why investors are paying attention
The bet rests on two trends in Southeast Asia. First, more people are shopping online, which gives digital-first brands an opening in categories that offline retailers have long dominated, such as mattresses and furniture. Second, at-home recovery and beauty devices are still a young market in much of the region compared with the US, Japan and South Korea.
Horizon’s pitch is to reach that market with science-led products at more accessible prices, positioning Lunio as an alternative to premium international wellness brands.
Puiyan Leung, a partner at Vertex Ventures Southeast Asia & India, said Lunio has shown it can scale across the region. Leung pointed to the brand’s position in Thailand and Taiwan and to growing consumer interest in health-conscious living. Vertex said it would support Horizon as it grows into a broader wellness technology company.
The Next Unicorn take
Consumer hardware is a hard place to raise venture money in Southeast Asia, where most capital goes to fintech, AI and B2B software. A $12.5 million Series A for a mattress-led brand stands out for that reason. Investors are betting that a D2C company with a working sleep business can sell new product lines to the customers it already has.
Execution is the open question. Mattresses are bought rarely and carry high prices. Massage guns and LED face masks are cheaper, crowded categories where brand loyalty is harder to win and international players are already strong. Horizon will need Lunio Labs to make products that clearly stand apart, not just extend the brand.
Malaysian consumers will be worth watching. Malaysia is already one of Horizon’s four markets, and the company says the new funding will support further expansion across Asia Pacific. It has not said which markets or products will come first. The size of the round was disclosed, but the valuation and any other terms were not.
Sources: DealStreetAsia, 12 November 2026; Lunio.
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