Connyct, a fresh entrant in the social media space, is vying for attention as a TikTok alternative for college students. With the U.S. TikTok ban looming due to concerns over Chinese ownership, Connyct’s launch comes at an opportune moment, targeting young users potentially seeking exclusive platforms.
The app replicates the essence of TikTok with video creation and editing tools, personalized content feeds, and private messaging. However, Connyct stands out with its gated access, requiring a student .edu email for registration. Each college institution functions as a closed network, where users can post content visible only to peers, providing a layer of exclusivity and privacy often absent in mainstream platforms.
Connyct also boasts features like event discovery and community channels, allowing users to organize and participate in campus events or bond over shared interests like music, sports, or other hobbies. Its event page functionality, enhanced by its partnership with Warner Music Group, even lets students add songs and playlists to events.
Co-founder and CEO Matthew Berman highlighted the platform’s focus on safety and exclusivity. “TikTok and Instagram can be a really scary experience because you have creeps sliding into your DMs… You’re worried about posting things that your parents might see or what future employers are going to say,” Berman explained.
Monetization Opportunities and Strategic Partnerships
To incentivize growth and engagement, Connyct offers an Ambassador program. Students can earn money through content creation and platform promotion, with additional perks like free merchandise, event privileges, gift cards, and exclusive access to Connyct-hosted events. Berman noted the earning potential varies depending on roles, such as social posting, event organization, or on-campus interviews.
The app benefits from a founding team with notable credentials. Berman previously built the Chunnel.TV network, while Chief Music Officer Bill Campbell has advised Spotify and TikTok. Other team members, like Simmy Kustanowitz, formerly with Impractical Jokers, and Nikita Bier, founder of the Gas app acquired by Discord, bring expertise to the platform.
Challenges in a Crowded Market
While many college-centric apps have struggled to gain traction, Connyct hopes its unique approach and strategic timing will give it an edge. Facebook’s attempt to relaunch a college-exclusive platform, “Campus,” failed to resonate, closing after two years. Meanwhile, competitors like Fizz, launched in 2022, have made headway with 240 campuses onboard and $41.5 million in funding.
Connyct collaborated with 50 college students across institutions like Louisiana State University, Purdue, and the University of Maryland to tailor its design and features. Although only available on the App Store currently, Android and desktop versions are in development, signaling broader ambitions.
As TikTok’s future hangs in the balance, Connyct’s early success could hinge on capturing the attention of students seeking safer, more exclusive social spaces.
Featured image courtesy of TechCrunch
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