Bengaluru-based Saas unicorn Amagi has recently raised a whopping $105 million in a mix of primary and secondary funding from private equity firm General Atlantic.
The funding round saw participation from Norwest Venture Partners and Avataar Ventures, said the Bengaluru-headquartered startup in a statement.
This is the second round of investment for the Bengaluru-based company in 2022. In the previous funding round, the startup raised $95 million from General Atlantic via a fresh allotment of preference shares, as per a regulatory disclosure.
The funding round, which was led by Accel in March this year, provides the company with a complete suite of solutions for the creation, distribution, and monetization.
The company, which has previously already attained a unicorn status, further bolstered its position in India’s saturated unicorn club. The recent investment gives General Atlantic an 8% stake in the company, with the company’s valuation at around $1.45 billion post-allotment.
Founded in 2008, Amagi is a media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. The company enables content owners to launch, distribute, and monetize live linear channels on free ad-supported streaming TV and video services platforms. The company also offers 24×7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations.
Amagi has been looking to expand its international footprint as well as its product portfolio. The company was also exploring allied and adjunct opportunities in the cloud and video market and evaluating merger and acquisition (M&A) opportunities that can contribute to revenue growth or add technology capabilities to product lines.
Among the customer’s customers are media conglomerates such as NBCUniversal and Paramount; connected TB majors such as Samsung TV Plus and LG Channels; Content owners like Tastemade, USA Today, and AccuWeather; and streaming companies such as Fubo, STIRR, and Rakuten TV.
At present, Amagi claims to support 650+ content brands, 800+ playout chains, and over 2,000 channel deliveries on its platform, with a presence in over 40 countries, including cities and regions such as New York, Los Angeles, Toronto, London, Paris, Australia, South Korea, and Singapore.