The xGen-Sales model is designed to automate complex sales tasks with high precision, offering functions like customer insights, call summarization, and sales pipeline tracking without human intervention. It has been tailored to meet the specific needs of industries, outperforming larger models in Salesforce’s internal tests. Meanwhile, the xLAM model, part of the “Large Action Models” suite, is designed to perform tasks that trigger actions within software systems, differentiating itself from traditional language models that primarily generate content. These models aim to enable AI to complete tasks autonomously, further streamlining business operations.

Salesforce’s strategic move comes as competition in the AI space heats up, with major players like Microsoft, Google, and Amazon also pushing advancements in AI solutions. Salesforce’s focus on action-oriented AI may give it an edge, particularly in industries where automation and real-time decision-making are crucial. The company sees these models as a key step toward a future where AI doesn’t just support but takes over various sales and business processes.

With $38 billion in annual revenue at stake and increasing pressure from tech giants, Salesforce’s AI-driven models represent a pivotal moment in its long-term strategy. The upcoming Dreamforce event will likely offer further insights into how Salesforce plans to implement these autonomous AI tools across its platforms, setting the stage for the next phase of AI in CRM.