Aussie start-up SalesPreso has created the answer to powerpoint that sales teams didn’t know they’ve been waiting for. Its beefed up storytelling and integrated updates mean sales teams can stop labouring over slideshows and focus on closing.
Their latest funding round was led by Sapien Ventures, and raised 1.5 million USD from investors in the financial services and sales sectors, with a view to promoting and marketing the product to a wider audience than ever before.
There are a huge number of differences from powerpoint – perhaps the only similarity is that it is for creating sales decks. This purpose built software promises to be data driven, dynamically importing and interpreting data to present to clients in the most convincing way possible.
Fluid animation, clean design, visual emphasis and interactivity are all prioritized in the app, creating a rich sales environment that will make every business look like a million dollars, every time.
The app is designed to help sales teams become an ‘artistic director’ of their sales pitch instead of the author, researcher, designer and curator. The app will allow companies to generate a flowing storytelling experience by composing their slides from a central resource center of different points, pitches and data.
The app finds its data from customer relationship management systems, BI systems, fulfilment systems and pricing systems. This means if the prices change on a product or service referenced in the presentation, it will automatically update to the latest figures instead of the sales team having to find and change every reference manually.
The app furthermore helps people track how much time is spent on each slide, what slides manage to convert the most, what elements were interacted with and what was shared or copied from the slide.
The company estimate that the app will save sales teams 21 hours a week on pitch management and preparation, creating optimizing effects not just for the results, but for the process too. This double-hit makes the offer twice as compelling for potential customers.
Their current customers are mostly in Australia, but include larg-scale companies REA Group real estate, Australia Post, MYOB, and StarTrack.
They have started to attract American clients, most notably Move, the online property listing site of News Corp.
With this new round of funding secured from strategic investors likely to become a new generation of customers, and the focus being put squarely on advertising, you can expect them to start landing bigger international clients very soon.