Tokyo-Based Toreta Secures US$12 Million In Series

Toreta sets out to solve the dining industry’s biggest problem of customer management. That is by offering a reservation management platform for restaurants. Many have shared its vision as well as the startup concluded its fundraising round with funds 1.2 billion yen (estimated US$12 million).

The startup made its announcement on October 2, 2016, The round was led by Eight Roads Ventures Japan with participation from NTT Docomo Ventures and Mitsui Sumitomo Insurance Venture Capital. Four existing shareholders has also participated, that is including Femto Growth Capital, World Innovation Lab (Wil), iSGS Investment Works and Salesforce Ventures.

David Milstein, the Head of Eight Road Ventures Japan has been appointed to join the board as an external director.

Founded in December 2013 and based in Tokyo, the company offers an application of the same name which functions as a reservation and customer management platform for restaurants. Additionally, the system also allows businesses to access services from detailed table and seat management to making online reservations for restaurants.

The business has accumulated more users throughout the years, growing exponentially. On September 2016, Toreta said that it has increasingly acquired more than 7000 restaurants.

“We originally developed our service to solve the problem of managing numerous reservations for extremely busy restaurants but turns out we have acquired many contracts with thriving businesses concentrating on reservations,” says Nakamura, the founder of Toreta in an interview with the Bridge, “We concentrate on the aspects of usability, functionality, and support, we believe that it is through optimizing these aspects in Toreta that has drive businesses and expansions.”

Subsequently, the company aims to use the funds secured this round to enhance their development system and to strengthen their sales and support marketing system.

About Toreta:
Working to become “The Future of Reservation Book”, Toreta is the only reception system available in Japan which acts as a system that facilitates reservation managements for restaurants. From improving the efficiency of seating management to allowing the management of seat inventory at the restaurant side as well as reservations from customers.

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Name: Vivian
Organization: Unicorn Media

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