Chinese Firm Raises $110 Million In A Funding Round Led By SoftBank And Sequoia

China-headquartered e-commerce SaaS platform Dianxiaomi has raised $110-million in Series D funding led by SoftBank Vision Fund 2 and Sequoia China. The funding round also participation from Tiger Global Management, GGV Capital, and Huaxing Growth Capital. 

The Series D funding brings the company’s total funding for the year 2022 to $210-million. The company plans to use the fresh funds to expand its overseas market, specifically to expand its overseas team and strengthen its international business. 

In a statement by Dianxiaomi founder and CEO Du Jianyin he said, “after this round of funding, we will accelerate our strategic planning for Dianxiaomi’s international expansion, to truly make e-commerce more efficient.” 

The firm, founded by Du Jianyin in 2014, specializes in enabling merchants, including small and medium enterprises, to set up their online stores and connect them to global e-commerce platforms with its core enterprise resource planning (ERP) solution. The company works with global clients and Chinese brands looking to expand abroad. Additionally, the company has an annual transaction volume of orders exceeding 350-billion yuan ($51.6-billion). 

“We have always believed that products are the best way to test the market. In the past two years, the cross-border e-commerce industry has experienced different cycles, and the movement of the market has validated our strategy,” said Du Jianyin. 

Today, the platform has over 1.5-million global users and partners with more than 50 leading e-commerce platforms. The company has over 1600 high-quality logistics providers and over 80 overseas warehouses. With services provided by the company, global e-commerce sellers can now do business with just a laptop and Dianxiaomi’s services.

The company’s core solution is a diversified product matrix focusing on Enterprise Resource Planning (ERP). While the company’s other products include SellFox, an e-commerce ERP for Amazon sellers, and BigSeller and UpSeller, e-commerce ERPs for local sellers in Southeast Asia and Latin America. 

SoftBank Investment Advisers managing partner Kentaro Matsui stated, “Dianxiaomi’s ability to standardize the merchant experience by streamlining 36 global e-commerce platforms has given them a real competitive edge.”