General Intuition, an emerging technology company under the stewardship of CEO Pim de Witte, is upending conceptions of artificial intelligence. They are primarily committed to developing on-farm search and rescue drones to increase and improve their functionalities. The company’s next milestone entails two key objectives: the generation of new simulated worlds for training other agents and the ability for these drones to autonomously navigate entirely unfamiliar physical environments. This development might become essential in practice when GPS, so widespread in today’s autonomous vehicles, might not be accessible.
Their innovative methodology with AI begins with clips from video games that significantly improve spatial reasoning abilities in their AI models. Our aim is to produce a bot that can solve problems of different difficulty levels. This will allow it to be nimble and agile especially in search and rescue missions to go around an obstacle. De Witte emphasizes that a “god bot” designed solely to outperform others is not a compelling vision for the future of AI. Along the way we concern ourselves above all with maximizing our user engagement and retention. We want to get users’ win rates to be close to 50%, which helps make their experience more educational.
Even just search and rescue missions may occur in harsh or chaotic environments with spotty or nonexistent GPS coverage. In these life-or-death scenarios, drones powered by leading-edge AI can help identify that vital information and save lives. De Witte, who transitioned to tech after years working in crisis response and humanitarian efforts, sees the positive possibility in this new technology. He says, “As humans, we read and write text to describe the world around us. Unfortunately by doing that, we tend to lose a majority of the important data. You lose general intuition around spatial-temporal reasoning.”
Future TechCrunch events, produced by the folks at TC, are scheduled for October 27th-29th, 2025, in San Francisco. General Intuition will be previewing their exciting developments with us and sharing their vision for the future of AI to enhance search and rescue operations. And we’re excited that our own senior reporter Rebecca Bellan will be on the ground reporting. Bellan came to her new role with a strong résumé. She’s written for top-tier outlets including Forbes, Bloomberg, The Atlantic, and The Daily Beast about the business, policy, and tech trends that reveal artificial intelligence’s future.
Bellan noted that General Intuition’s differentiation comes from focusing model training first and foremost on improving user experience. They explicitly prioritize developing better learning experiences over simply out-producing today’s game makers. De Witte reiterated this sentiment by stating, “Our goal is not to produce models that compete with game developers.”
General Intuition is not stopping at the limits of commercial AI-driven search and rescue technology. Their innovative efforts have the potential to develop smarter solutions that save lives and improve efficiency in even the most dangerous circumstances. We’re sure to learn much more about how these remarkable developments can remake our industry at the upcoming TechCrunch event.
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